The most prevalent PPC ad kind is search advertising. When visitors enter keywords that correspond to the advertiser's target keywords, they show up on search engine results pages (SERPs). Search advertising with the labels "sponsored" or "ad" typically show at the top and bottom of the SERP. These advertisements typically consist of text and may have a headline, description, and display URL.
Visual ads known as "display adverts" can be seen on webpages and other online resources. These might take the shape of pictures, movies, or animations. Display advertisements are frequently used for branding since they can raise consumer awareness of and recognition for a company. Display advertisements can target particular audiences based on traits like behavior, hobbies, and demographics.
On websites and other online platforms, video ads are a particular kind of display ad that take the shape of a video. They may appear in-stream, which means they do so before, during, or after a video, or out-stream, which means they do so while a website's or an app's content is being seen. Video advertisements can be used for a variety of things, such as product demonstrations, brand storytelling, and client endorsements.
Shopping ads are product advertisements that show up on search engine results pages when people look for items that are similar to the advertiser's products. Shopping ads often have a picture, a title, a price, and more product details and are displayed at the top of the SERP. E-commerce companies utilise shopping advertising to promote their online store and increase sales.